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Unibet faces fined in Ontario over bonus incitement advertisement

Unibet fine in Ontario
Unibet faces fined in Ontario over bonus incitement advertisement as the Canadian province officially unveiled a regulatory body.
Image Source: Pexels

Unibet faces fined in Ontario over bonus incitement advertisement as the Canadian province officially unveiled a regulatory body.


Ontario has seen a new set of interest from hundreds of iGaming companies since April 1. The Canadian province officially unveiled its regulated gambling industry, opening its gates for some of the biggest names in the market. Noticing its light since its launch, regulators have stepped in with an enforcement action plan.

 

The Alcohol and Gaming Commission regulator of Ontario AGCO received an Order of Monetary Penalty OPM to Unibet ON Inc. Unibet has been fined a sum of CA$48,000, which is the latest penalty issued to a brand under the new umbrella in the province.

 

Other brand faces a similar fine.


BetMGM and pointsBet were also fined over a similar breach that concerned their advertisement in the region. This has only happened to these few brands, but DraftKings was also fined a sum of CA$100,000 in July.

 

Commenting on the development, AGCO CEO and Registrar Tom Mungham explained the matter.

“We expect all registered operators to maintain and achieve a high standard of responsible gambling, player integrity, and protection. The AGCO will remain resilient to monitor these gaming site’s activities and ensure they follow all the instructions under Ontario’s Gaming Control Act and Standards.” —- Tom Mungham —- AGCO CEO —-

 

The fine came from May 19 and May 22, 2022, on which Unibet ON Inc declared to have aired bonus incitement that extended generous welcome provisions. The act was contrary to Standard 2.05, which reveals that bonuses may not be advertised to new customers without their explicit consent.

AGCO explains the penalty of such fine


AGCO’s website reveals that the body was keen on establishing high standards of security, responsible gambling, the protection of minors, and overall integrity. The criteria and the regulation were there to protect Ontarians.

Joining those restrictions are a concern to promotions and bonuses, which are restricted under Standard 2.05 unless consumers have confirmed that they wish to receive such incitements. Lack of this consent breaches the rule.

 

Unibet’s penalty is not final yet as the company may seek an appeal to the License Appeal Tribunal, an independent body to oversee the conflicts between companies and the gambling regulator. Bonus incitement or inducement are sensitive topics in many regions. Canada has had a lax regulatory regime.

 

Before April 1, many companies were allowed to operate without a license. They created a good database of consumers. New entrants are admittedly disadvantaged as they have some catching up but must follow stricter rules regarding the player acquisition.

 

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