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Research: 51% of Ontario sports bettors used grey market apps for analysis

Research in Ontario
More than half of the bettors in Ontario used grey market apps before the launch of legal and regulated sports.
Image Source: Pexels

More than half of the bettors in Ontario used grey market apps before the launch of legal and regulated sports.


A recent study released by an affiliate betting hero shows that about 51% of Ontario sports bettors have used a grey market mobile sportsbook before the region unveiled legal and regulated sports betting in April 2022. Grey websites and apps are betting platforms that were not under the government watchdog.

 

The report shows that about 25% of Ontario bettors show interest in new sports betting apps because of the ongoing promotions. Over 31% of them stated that the most significant issue they met was funding their betting accounts and the slow withdrawal times.

 

Reports show Ontario is still grappling with the grey market past.


The betting Hero President Jai Maw speaking on the experience, stated that;

Betting Hero’s latest iGaming and sports betting assessment show that Ontario is still grappling with its grey market past. Sports bettors in Canada have seen different betting behaviors than their American counterparts. They’re less attracted to and, on many occasions, less aware of the available promotions and are seemingly more loyal to their chosen sportsbook.

Fortunately for new entrants to Ontario’s emerging legal sports betting market, that loyalty seems to be heavily weighted in favor of brands previously operating in Ontario’s grey market. Legacy US and European sports betting brands entering Ontario could benefit from tailoring their marketing and retention strategies to meet the unique needs of the Canadian consumer and regulatory environment.” —- Jai Maw —- Betting Hero President —-

 

A difference accompanies betting preference.


The reports show differences in betting preference and that Canadian and US consumers share almost the same interest in sports, with about 61% of Ontario bettors and 94% of New Jersey bettors expressing interest in the NFL.

Also, 57% of Ontario bettors and 74% of New Jersey bettors are interested in the NBA, and another 44% of bettors from Ontario and 50% of bettors from New Jersey expressed their interest in NHL Hockey.

 

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