Caesars Entertainment Inc has officially declared its partnership agreement with Indy 500 and Indianapolis Motor Speedway IMS.
The partnership deal will follow that Caesars Entertainment’s takeover the sports betting as the official partner of the duo (Indy 500 and the Indianapolis Motor Speedway IMS)
The partnership will take effect immediately and will see Caesars Entertainment automatically become the sponsor of the Indy Motor Speedway IMS for the remaining part of the 2022 calendar. The sponsorship will include the IMS Grand Prix which is already in progress since the 14th of May, 2022 and it also doubled the announcement day of the partnership.
The Indy Motor Speedway Grand Prix was also the official declaration date for the Racing Capital of the world’s pioneer exclusive betting lounge. As part of the partnership deal, Caesars Sportbook will from this time gain full access to all Indy Motor Speedway logos and marks in all its digital and social media assets. Caesars Entertainment will also provide exclusive speedway experiences for all its customers through Caesars Entertainment Rewards loyalty programs in the coming days.
Eric Hession, the co-president at Caesars Digital said that:
“The Indianapolis motor speedway and the Indy 500 are iconic American sports traditions. partnering with one of racing’s most iconic venues and ‘the greatest spectacle in racing’ provides our customers with unique experiences through Caesars rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”
Also speaking is Indianapolis Motor Speedway President J. Douglas Boles said”
“We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our famous facility – will give fans a new opportunity to engage with the on-track action at the racing capital of the world. this is another reason to look forward to an epic and historic month of May at IMS.”
Caesar Entertainment has a solid and never-failing presence in the state of Indiana through its Casino resorts (Indianapolis, Horseshoe Hammond, and Harrah’s Hoosier Park.
The announcement of the partnership agreement follows the recent declaration of the $39m investment put into the expansion of the casino gaming ground at Harrah’s Hoosier Park. The news of the expansion is the latest in the investment series in the company’s Indiana properties list of acquisitions. The most recent of this saw the implementation of a $33.7m upgrade of the Horseshoe Indianapolis
Opportunity for Free Bets
The partnership deal with the two groups will enable them to spread their marketing strategies across the industry on the products they own, and will eventually lead to more users and players’ engagement in the coming days. Celebrating the 106th Indy 500 which will take place on the 29th of May, 2022, Caesars sportsbook is already issuing a token in a disclosed amount of $106 in free bets for all
